2SignUp Privacy™: Full CAN-SPAM Compliance

With the 2SignUp Privacy Seal program you win the trust of your Web visitors. You don’t have the time and the resources to keep pace with new privacy protection and anti-spam laws and technologies: DigitalBouquet takes on the responsibility of managing your online privacy information system, so that your collection and use of personally identifiable information is always fully compliant with government and industry guidelines.

Email based marketing is a powerful tool but, as many other Internet technologies, it has to be used in a way that is compliant with the existing laws.

When you sign up for our service we not only give you the tools to enhance your Internet presence and market your business online, but we also provide you with a legal framework that keeps you out of legal trouble.

The benefits are numerous, to mention some:

It allows you to avoid civil and/or criminal charges for privacy violation and misuse of personal information You don’t need to bear the cost of developing, operating, and maintaining a privacy information system It will increase customer and web visitor trust, confidence, and satisfaction
It increases the number of online leads with more complete and truthful personal information
As part of that legal framework we provide you with a privacy statement reviewed and certified by one of the top legal firms in this area and a dispute resolution process for privacy complaints.

Privacy & Anti-Spam Compliance: 2SignUp Privacy is compliant with the Organization for Economic Cooperation and Development (OECD) Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, the Federal Trade Commission and Department of Commerce's Fair Information Practices, the California Online Privacy Protection Act, the CAN-SPAM Act of 2003, and the safe harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union.

Protection against Civil and Criminal Charges: Email marketing can mean high dollar liabilities/lawsuits and even criminal charges for those who ignore the privacy and anti-spam laws. For your information, statutory damages can reach up to $250 per email sent in violation of the CAN-SPAM Act. A state attorney general can pursue monetary damages, injunctive relief to stop further violations of the Act, or statutory damages of up to $2,000,000, plus attorney fees. Also under the Act, violations of some provisions can result in imprisonment of between 1 and 5 years depending on the egregiousness of the violation and other factors.

Privacy Information System: 2SignUp Privacy information system includes all the components of an automated permission-based marketing system, including an opt-in date and time record log, an unsubscribe link on emails, and the ability to review and edit personal information and privacy preferences.

Opt-Out Management: Some contacts are interested in newsletters and e-coupons, but do not wish to receive marketing emails and phone calls. So why should you offer a single “opt-out of everything” to your registered contacts? The 2SignUp Privacy Preferences allows visitors to select what they are opting for: telephone, direct mail, marketing emails, e-greetings, e-coupons, e-surveys, events reminders, and e-newsletters. This gives you many possible ways to keep in touch with your prospects.

Automated Unauthorized Email Filtering: DigitalBouquet email servers automatically filter opt-out emails for each specific service, so that no email is ever delivered without permission, avoiding potential penalties of up to $250 per unauthorized email.

Security Safeguards: The DigitalBouquet privacy information system includes the management of the security safeguards against loss, misuse, or unauthorized alteration of personally identifiable information (see World-Class Architecture for details).

Seal Program: The 2SignUp Privacy Seal is available on the registration page, with a link to a Web validation form. It indicates that your company cares about privacy, adheres to the 2SignUp Privacy strict privacy principles, and complies with the 2SignUp Privacy dispute resolution process.

Legal Compliance Audit: DigitalBouquet uses a renowned legal firm to verify and certify DigitalBouquet privacy principles.